Our fifth fitness event of Season 12 is a theory session full of tips and advice on how to best engage members and clients.
Our two presenters are Harriet Franklin and Catherine McDermott.
Harriet is an engagement specialist, working to tackle the epidemic of poor member retention within the fitness industry. As the General Manager at MEP U.K. she is passionate about using her expertise and experience to effectively coach and mentor Personal Trainers to turn their passion into income.
Harriet’s session will cover the following:
The Power of Engagement.
Sales and retention of members and PT clients.
- Why focus on engagement?
- The Why Philosophy and how it drives everything we do.
Your Why? Your Team’s Why? The Member’s Why?
- Effectively engaging to unearth a members story; information, motivation and emotion.
- Fixed VS Growth Mindset.
- Engagement techniques to sell PT without feeling like a sales person.
There will be interactive activities for delegates to get involved with and key points which they can implement straight away.
Catherine (Cat) is holds a first class honours graduate in Psychology with a passion for health and fitness and has a particular interest in human motivation. She is part of the Les Mills U.K. team being a Regional Group Fitness Specialist.
Cat will focus on the power of group exercise in engaging with members and will use statistics and evidence from around the world to help demonstrate the importance of creating a ‘tribe’ within clubs.
She will also discuss how becoming a group ex instructor can add to your income stream as well as driving new clients to your PT business.
We are very excited to be announcing this LFX Fitness event which features two of the industry’s up and coming stars.